Why Mobile App is Important to your E-commerce Business
In today's digitalized world, competition in the online
marketplace for different business niches is stronger. In order to thrive and
stay ahead of the game, you need to strengthen your e-commerce business with
effective mobile apps that can meet your business needs. The integration of a
mobile application for e-commerce activities helps the company to develop into
a single brand. It also helps to establish a potential customer base; generate
more engagements, leads and therefore more sales.
Among smartphone users, 90% of users spend time on mobile apps. According to Statista data, global e-commerce sales will reach $ 4.2
trillion by the end of 2020, or 16% of total retail sales. This data gives a
general idea of the competition in the market and the reasons why a single
mobile application is needed to cope with the existing situation.
Why are mobile apps mandatory in online e-commerce?
Speed
and convenience
The ambiguity of smartphones in online e-commerce has
accelerated sales due to the speed and convenience they offer. Mobile apps are
more preferred by the customer as 78% of customers make purchases through
mobile apps on websites. You can just download an app and it's browser
efficient, easy to navigate, flexible, responsive, and user-friendly. This
eliminates the difficulty associated with remembering long URLs every time
customers visit the website. The chances of conversions are 130% higher on
mobile apps than on mobile websites, which is a key factor to consider.Customer
loyalty program via mobile applications
If a customer is interested in your product / service, the
likelihood of downloading your mobile apps for e-commerce is higher. They visit
your website and check all the details and products. Potential customers are
more likely to spend time on apps. 64% of retailers say a customer loyalty
program is a great way to connect with loyal customers. Mobile apps for
e-commerce businesses cultivate a stronger brand and help retain customers.
Loyal customers are a company's asset and offering rewards and incentives helps
earn them. According to Adobe, 42% of smartphone users keep a strong connection
to the brand when making a purchase through mobile apps. Some of the strategies
for rewarding mobile app customers are loyalty programs, coupons, discounts,
specials, etc. encourage customers to benefit more from the service and retain
users.
Reduced
customer service response time
When using a website or mobile app for an ecommerce
business, their customer service response time should be fast as it builds
brand credibility. A quick response gives customers the feeling that it is
important that it actually meets their requirements and expectations. Comparing
mobile apps and websites, mobile apps are more accepted by customers due to the
reduced response time and are well designed to meet their personal preferences,
encouraging them to experience the service again. The feedback section helps to
know the honest reviews of the products / services, so the immediate response
can be given which is an important attribute of good customer service.
Mobile
apps improve conversion rates
Mobile apps for ecommerce businesses are notable for having conversion rates three times higher than mobile websites and one and a half times higher than desktop sites. In addition, mobile phones are easy to access the various options offered by e-commerce applications which motivate customers to stay on the applications for a long time.The mobile apps for e-commerce businesses provide better UX, easy navigation, user-friendly experience that naturally leads to more conversion rates.
Improved
UX experience for better sales
According to the data, 48% of smartphone users are less
likely to use mobile apps due to poor mobile app experience. You might lose
potential customers due to inefficient UX design as your ecommerce
business presentation is very important. Improved UX design provides efficient
onboarding experience, minimizes search effort, provides security, especially
in payment transactions. Mobile apps provide better navigation and responsive
features designed to fit all electronic gadgets bring their attention to
products and hence more sales.
Integrated
mobile features increase engagement
Customer engagements are increased when mobile apps are
used. Integration with mobile applications helps the e-commerce company
to use the built-in functionality of mobile phones. For example, for a delivery
company, the GPS function of the mobile helps customers locate the position of
their deliverables in no time. Customers can search for the availability of
referenced products at nearby stores. Microphones help verbalize research to
make the business process much simpler. The camera option can be used to take
photos and videos of the products, so that they can be uploaded to your site or
social media to reach the target audience.
Reduced
cart abandonment rate
The cart abandonment rate is comparatively lower in mobile
apps i.e. 20% while in desktop sites it is 68% due to the streamlined checkout
process. The ordering process can be completed with just a few clicks since all
shipping and payment details are already stored in the system.
Highest
average order value
Mobile apps for e-commerce businesses have a big impact on
increasing conversion rates. It also promotes a customer loyalty program,
reduces cart abandonment rate and increases average order value. As I mentioned
earlier, mobile apps generate 140% more revenue than mobile sites and 130% more
than desktop sites. The greatest improvement in average order value comes from
the overall functionality offered by mobile apps. The push notification
function of mobile apps helps e-commerce. The company can send notifications
about offers, sales, upcoming offers, etc. This is an effective marketing
strategy that encourages customers to your app and a constant connection can be
maintained with them. Simple payment methods like credit / debit cards, Apple
Pay, PayPal, Google wallet and many other options provide secure payment
transactions through the mobile app with just a few clicks. One-click ordering
feature helps the customer to checkout more easily.
Manage
e-commerce product deliveries online like a pro
Deliver your e-commerce goods / products with one reliable and robust delivery management software.
- Make same day and express deliveries
- Track orders and deliveries
- Proof of delivery
- Route optimization
- Digital Dispatch
- Tracking and Notifications
Conclusion
Mobile apps have brought huge changes to the e-commerce industry. The simplicity, adaptability, and convenience encourage customers to stay on the app that helps the ecommerce business drive more sales. Choose an effective e-commerce company that can offer tailor-made mobile applications for your e-commerce business to capture the attention of the target audience. Versatile Mobitech Pvt Ltd is a leading mobile application development company in Hyderabad, India providing end-to-end mobile application development solutions to solve real-world problems in a competitive e-commerce platform.
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Nice Blog...Waiting for Next Update..
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