How Digital Marketing Impacts E-commerce Business?

The e-commerce market has grown rapidly in recent years, especially mobile e-commerce with around $ 700 billion in revenue in the United States last year. And e-commerce is expected to account for 17.5% of global retail sales by 2021.

As the e-commerce industry grows day by day, it becomes a most competitive market around the world and if you are new to the market, you need to find innovative strategies to keep customers engaged, increase sales and build a reputation that will help you increase the income of your business.

A Harvard Business School study found that 75% of e-commerce startups failed. Starting an e-commerce business is no easy task, the high failure rate can seem daunting.

Digital marketing has changed every industry, be it e-commerce, FMCG, travel, medical and more. Today, digital marketing services are recognized as one of the best avenues for business growth.

It has become the most reliable way to invite visitors with effective marketing and planning approach, companies have generated big sales by branding their products on different digital channels.

 

List of the best digital marketing strategies that can grow your ecommerce business

Organic (SEO)

The best way to increase the quantity and quality of traffic to your website is through search engines like Google, Bing, and Yahoo results when people are looking for product related queries on this platform. If the website pages and their content are well organized with the correct keywords, your page will come top of the SERP by increasing your website traffic.

Content Marketing

In this digital age, content is the king of quality content, everyone can take important steps. The content is in any form like a blog or a video. Feeding and delighting the customer is the best way to solve their daily challenges. Also helps build brand awareness.42% of B2B marketers report being effective in their content marketing attempts Content marketing costs 62% less than traditional marketing and generates about 3 times more leads.

 Social media

The most stable way to reach people interested in your product. There are many social media platforms like Facebook, Instagram, LinkedIn, and Twitter where you can influence your audience to buy the product. Social media also plays a vital role in customer buying decisions which will further increase your income.

Pay Per Click (PPC) campaigns

PPC campaign is an online advertising approach that allows businesses to promote their online store and products through PPC ads. Ads can be advertised on search engines, social networks, and websites. It helps generate sales because it targets customers who are ready to buy.

Email advertising

Email marketing is an approach for sending promotional messages to potential and current customers via email in order to sell products and services. Building a mailing list and sending out a compelling broadcast helps your business retain traffic.

Affiliate Marketing

This is the only way that 100% guarantees return on investment every time because it allows you to pay for marketing expansion after the sale. The affiliate network will expand your overall marketing campaign by disseminating information about your business online.

Conclusion

Proper use of digital marketing strategies plays an important role in the success of ecommerce business. These strategies will help you maximize return on investment and grow your business. To build the best ecommerce business.

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