Why your Business Need a Mobile Application?
81% of people search for products on their smartphones while26% of them search for mobile applications related to those products.
In 2019 alone, users downloaded a total of 194 billion
applications, which we expect to increase by 258 billion in 2022.
How big a
business opportunity is that?
I’d agree on competition in your industry and niching down
of prospects but, even if you segregate that, still there is a large chunk of
masses to cater to.And, all you need is your business mobile application.But, statistics
in themselves are not the complete representation of the real picture.
So, to help you get a complete insight into mobile
application uses, I decided to go over seven reasons why they need to be the
front end of your business:
Personalized
Experience
Did you ever visit Amazon’s website to read about them
before buying a product from their e-commerce store?
Probably not, and the fact is that most people don’t. This
is because users care for the experience. It doesn’t matter who you are as long
as you are providing a personalized experience to them.
In a mobile application development company in hyderabad, a user can set his preferences at
first to make it more reliable for him/her. The mobile app uses a person’s
location, storage, and interests to customize it according to a person’s will.
This engages users, and they feel connected to the brand.
You Can Use Them as a Marketing Channel
Remember those days when companies used to bombard a user’s
email and SMS inbox?
Well, some of them still do, but the medium of communication
is already outdated. Today, you can send even the most critical notification
through your mobile app.
Applications allow you to send 2 types of notification
namely:
Push
Notification: Push notifications are that which pops up like a
message notification on a device. Push notifications automatically set to
active in all the devices. However, if a user wishes, he/she can deactivate
them from inside the app.
In-App
Notification: In-App notifications are those which a user receives
when he/she opens an app. These types of notifications are generally
personalized and, sending of which varies from user to user.
So, you can utilize both types of notifications to announce
your new feature, new product, or even send a message.
Convenient
Access to Advanced Features
If a user feels comfortable, he/she is more likely to
convert into a customer, and that is where mobile applications are a standout.
While using a website, a user cannot access features like swap, swipe and, apply theme, etc. That is why more than 85% of users prefer to buy from an app rather than a website.Convenience is what makes all the difference. Mobile apps make it convenient for users to track their orders, communicate through in-app chat support systems, and even send timely updates about their orders.
A business website cannot provide all these benefits as it
does not work on independent systems; instead, get operated through a web
browser that decides the user experience.
Provides
Safe Data Storage System
While using a website, a user is bound to store his/her
data, preferences, likes, and dislikes on the web servers.Website owners do not
control web servers, and the data can get leaked. If Javascript codes encounter
bugs then, the website may shut down, leaving the user stranded in-between a
transaction. But, mobile applications store data locally on the mobile. Even if
a user deletes an application, his/her data will still be there on his/her
phone.
This makes mobile apps much safer than websites. Also,
malware developed by the bad guys won’t affect the mobile apps as they are
generally designed to hack websites and steal data.
Apps Work
Faster Than Websites
Besides storing data safely, mobile applications also use
the stored data to work faster. JavaScript, the framework of which is 5 times
slower than an app framework, is dependent on server speed but, a mobile app
works totally on the device capability.
App uses a user’s device RAM to generate speed while a
website cannot do that because it is already working on a browser. Moreover,
apps save user preferences, so they do not have to waste any time in filling up
their details. Apps also automatically perform some tasks based on user
preference to save time.
Use of
Device Features for Optimum User Experience
Apps ask for multiple permissions from users when they
install them for the first time. Some standard features are camera, location
and, access to media, etc. If a user allows it, he/she will get the experience
based on his/her location and preference.
By aligning with a user’s clock, apps can remind him/her of
his/her purchases, bill payments, and tasks.
This automates everything for the user and, he/she never
miss out on the latest offers. In this fast-paced world, users can keep up with
their tasks through mobile apps. They can pay their bills without delay.
Conclusion
Mobile apps have revolutionized the entire humanity. They have changed the way humans complete their daily tasks. From getting groceries to paying bills, everything can get done through mobile application development
As a businessman, you should not waste your time figuring out whether to get an application or not because, if you don’t fill the void now then, somebody else will. So, take this opportunity and grab your hold in the market by getting a business application developed today.
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