Why Digital Marketing is the Ideal choice to Promote Business Post Lockdown
The current lockdown may be a dark phase - something the
planet has never witnessed! The pandemic has already changed our way of life.
Maintaining hygienic practices, social distancing and specializing in savings -
all have become the "new normal".
Yet another thing has changed dramatically thanks to the
complete lockdown of movie theaters, shopping malls, restaurants and theme
parks. Yes, you guessed it right - the means of recreation. During the
lockdown, people embraced digital media like never before! Can you believe that
people spend 87% more on social networks like Facebook and Instagram than
before!
Naturally, now is the time for companies to take advantage
of this opportunity and increase their brand visibility and awareness. No, you
shouldn't trust the earlier phrase just because most knowledgeable and
experienced digital marketing service providers recommend it! first you
need to know the logic.
Take a
look at normal advertising media
Let’s take a quick look at the two main traditional
advertising platforms: newspapers and television.
Newspaper
When was the last time you read a newspaper? a number of you
will say today, while some will say three months back. And that’s exactly where
we’re aiming!
Although newspaper houses have repeatedly bragged about the
safety regulations enforced in printing presses, subscribers are afraid to
avail themselves of the press service because it can spread contamination. And
this fear is somehow justified.
In the absence of print newspapers, people turn to
electronic newspapers or digital news channels to keep tabs on the news. Thus,
from the perspective of business leaders, the print media is no longer a great
forum for success with the public. Rather, advertising on the digital platform
will help owners like you succeed with a wider audience.
Television
Yes, people watch TV during lockdown, which is quite usual.
But there are two components to advertising: investing and reaching audiences.
Now TV advertising allows you to be successful in droves, but as an owner you
have to remember how much money you have to buy it!
According to a study by LiveMint, the global advertising
rate is set to increase by 3.9% in 2020 and the following years will therefore
see further growth. As you will understand, you will have to pay tons to market
your business on TV. Also, you cannot track the effectiveness of this
advertising effort.
In contrast, digital media marketing is the optimal option
for popularizing your brand in terms of cost and effectiveness. Here you are
going to track user behavior, change social media campaign and strategy, and in
turn improve user engagement.
Digital Marketing Superpower
The use of social media has increased beyond
expectations and is expected to be ubiquitous on digital media to grab the
attention of and bond with users. However, you want to project your brand on digital
media with the utmost care and precision.
For example, you will consider showing how your business is
coping with the turbulent situation (for example, adopting a work from home
model), presenting your business to social causes in a humble manner, offering
any value-added free service . , creating eye-catching and relevant campaigns,
educating the new business model (for example, a home delivery service rather
than a restaurant), and adopting many other strategies to develop an emotional
reference to your audience.
Yes, that's a lot! So it's best to leave the workload to
professional digital marketing geeks.
You see, every cloud has a silver lining. All you want is to
look for it! Oh, speaking of research, why don't you let India's leading digital marketing agencies determine which digital channels are acceptable for your
business! Obviously, you shouldn't waste your resources placing your ads on any
media platform.
It's time
for some statistics ...
Relax, we won't throw cold stats at you to determine our
perspective. You will already be convinced of the relevance of hiring a
reliable digital marketing agency in Hyderabad to market your business. Nonetheless,
these statistics will help you understand what to expect when investing in
digital media promotion.
A Harvard study of 4,700 publicly traded companies found
that more than 37% of companies beat their rivals in choosing a strategic
approach to digital marketing. In addition, the study estimated that making the
right decision in the wrong phase will have a significant impact on the
exponential growth of companies once the economy improves later.
Here's another quick piece of information: Searches for
"buy online" have skyrocketed to over 27K per month! No wonder
ecommerce companies are more inclined to hire professional digital marketing
services!
Plus, many large companies have taken a step back, so if
you're looking to launch a startup or market a small business, this is the
easiest opportunity to get noticed. seems like an idea, eh!
Final
thoughts
Well, as they claim, when the going gets tough, the tough guys start! If you want to face today's uncertain times, program optimization and social media optimization along with personalized service can convince you these are your best weapons. These will not only help you interact in a unique way with a diverse audience, but will create a lasting bond with them, thus helping your business.
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